Holiday Homes for Rent is a fully responsive home rent website template that features a clean, modern and highly intuitive design. It will be a perfect fit for those who want to create a functional and eye-catching website that can attract plenty of customers. Launch a beautiful website for your vacation rental(s), no technical skills required. Accept payments from your renters, display unlimited photos, local. Use our Vacation Rental Web Template to create a vacation home website. This website template comes with 6 pages PSD files. Free download available. • Thinking about features of your home rather than the benefits to the guest. • Just putting a laundry list of different amenities is incredibly impersonal. People love vacation rentals because of the unparalleled vacation experience they have when staying in them. Play up what they are able to enjoy as a result of the amenities, not just that they exist. • Can you watch unforgettable sunrises/sunsets from your deck off the back of the house? • Can you have memorable multi-generational meals at your oversized kitchen table? • Can you cook Le Cordon Bleu quality dinners in your chef’s kitchen? • Will you wake up refreshed every morning after a night on your Temper-Pedic beds? • Think about what the guest cares about, not what you you think is important. The biggest VR website design mistake I see is neglecting to share regional expertise. One of the top reasons guests book vacation rentals (as opposed to hotels) is to “live like a local.” And as hosts, we are like human libraries of visitor information: we know where to eat, what tourist traps to avoid, the best time and place to see the sunsetetc. So it’s always surprising to me, how few hosts are willing to step up and share that valuable advice on their website, thus giving their vacation rental a leg up on competition. Whether it’s a blog, a free ebook, or even just a simple PDF checklist helping is more powerful than selling in the vacation rental space. If you want to get started, sit down and brainstorm your 20 most frequently asked area questions. Then write out the answers in long-form, as if each is a mini-essay, and give them away free of charge. The biggest mistakes that I see are not so much with design but with concept and strategy. Technology and guest expectations have moved on, most VR sites haven’t. Web smart guests want so much more than photos of a property and a list of amenities. They want, and expect, a pre vacation experience (what to see and do, host recommendations, itinerary planning) as well as the vacation itself. A VR website should help provide both. Currently most VR websites are just static digital business cards and this format doesn’t interest guests or Google. Owners need to switch to a digital scrapbook approach, with a destination bias. By adding bite size, informative, snippets to your scrapbook on a regular basis you instantly change from a vacation rental website to vacation website and that’s a huge difference. Your design needs content but it’s more important to design a content strategy. You can see a good example of what’s possible here For more information on building VR websites see http://bookingsplus4g.com/course/wordpress-for-vacation-rental-owners-2/. Whilst there are many crucial elements often missed out on a vacation rental website (e.g. Professional photos, guest testimonials, local highlights, USPS or a distinct call to action), the most common mistake I see is the omission of an ‘About Us’ page. So many sites I review have a ‘Contact Us’ page with a simple submission form. No mention of the host, email address or even phone number. Do you really want to appear completely anonymous? Give them some insight about you and how you take care of your guest. All that’s required is a hundred words or so to describe what brought you to the area, why you love it and what makes you special as a host. If you’re happy to add a photo it can really top off the personal touch. Without an ‘About Us’ page are you actually offering anything significantly different to a listing elsewhere? Sites fall into a few categories and are dependent on the owner or managers approach, destination and preferred booking method. No one site suits all and are subjective. There are many design recommendations to cover these aspects and draw interest, but as important as the relevance, responsiveness and design are how the public are constantly influenced by the large marketplaces, the news and friends and family. This had built expectations.
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March 2018
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